Brazil country guide Brazil

As the largest economy in South America and hoster of major events such as the 2016 Olympics, many companies are interested in expanding their business to this country and continent. Tourism is one of the most important industries. Every year, millions of visitors from all over the world celebrate their holidays in Brazil.

Brazil is the largest country in South America, with its 8.5 million square kilometers it covers almost half of the continent. It is also the fourth largest country in the world, with only the United States, Russia, China and Canada being larger.

The most important export products are cars, planes, textiles and coffee. Many people work in service-related industries or in the manufacturing industry.

• The higher the local content, the greater the chances of success
• Invest in long-term personal relationships and contacts
• Come back as often as possible, contact counts
• Learn and speak Brazilian Portuguese; very few Brazilians speak English
• Brazilians love humor
• Enter conversations as relaxed as possible and leave room for small talk
• Brazilians are not always on time; do not confuse that with being rude
• Do not wear shorts; dress code is usually a jacket with tie

• GDP $2.2 Trillion (2015)
• World’s 8th Largest Economy