DHL has placed fitting rooms in its exclusive ServicePoints for customers to try on outfits ordered online. You can already use the fitting room at the Noordeinde in The Hague and the ServicePoint in the Van Baerlestraat in Amsterdam will quickly follow. If the outfit does not fit, it can be returned quickly and easily straight from the ServicePoint to the online retailer.
Consumers increasingly order clothing online. Often, people choose to have their order delivered at a ServicePoint so that they can collect it on the way to work or home, precisely when is convenient. If a garment needs to be returned, there is no need to leave the house because the shipment can be returned straight from the shops in Amsterdam and Den Haag.
The idea was presented by the Avans Hogeschool for Business & Retailmanagement. Last April, they researched solutions for the 'last mile', the final phase of delivery in the e-commerce supply chain. "The fresh perspective of students can bring unexpected new insights", says Ronald Leunisse, managing director of DHL Express in the Netherlands. "The idea of the fitting rooms stood out. After all, time and convenience are important factors when shopping online. The DHL fitting room contributes to a positive online shopping experience."