Gymshark was created by British university student Ben Francis in 2012. This UK-based manufacturer and online Retailer sells high quality fitness apparel and accessories, and has evolved to become one of the UK’s fastest growing brands, even staking a claim in the hugely lucrative American sportswear market. In its infancy Gymshark’s focus was on getting suppliers’ costsdown; it offered a standard delivery service and shipped around 17,000 orders a year. However its young, socially-savvy Customers soon grew tired of sluggish and unreliable delivery (research by MetaPack in 2016 found that 68% of millennials will reject a Retailer solely because of the delivery options they offer), prompting Gymshark to look to reform its distribution services.
In July 2015, Gymshark partnered with DHL. As well as implementing our express delivery option, we helped ensure the Retailer was optimized for an international market, this included applying the appropriate delivery charges. Within 12 months, Gymshark’s orders increased to 30,000 a year. By 2016, when selecting express, its Customers’ shopping cart value – on average – rose from £41 to £70, an increase of 70%, and since 2015, Gymshark has seen an impressive 210% increase in year-on-year sales. In fact, we’ve found that for all our Retailers who’ve introduced express, their Customers are 47% morelikely to buy again, which equates to a total lifetime value ofapproximately £2 million.
CEO Steve Hewitt says, “DHL has helped us to offer amazing delivery times to impossible regions, improved efficiency in our operations and dispatch process and helped us to serve our US Customers as if we had a US base ourselves. We are looking forward to working on more exciting projects in the near future, all aimed at improving service and enhancing Customer experience for Gymshark fans around the world.”
Gymshark & DHL in cijfers
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